The Ultimate WordPress Design Questionnaire Guide. Must-Ask Client Questions: A successful WordPress Design Questionnaire is the foundation of any effective website project. It doesn’t start with design — it starts with the right questions.
Whether you’re building a site for a local business, an eCommerce brand, or a growing agency, a well-crafted WordPress Design Questionnaire helps uncover goals, avoid costly revisions, and deliver results that matter.
At WP Support Lab, we’ve helped agencies and businesses streamline their web design process by asking better, deeper questions upfront. This guide covers the essential questions to include in your WordPress Design Questionnaire — and how they lead to better strategy, design, and development outcomes.
Why Use a WordPress Design Questionnaire Guide?
A good questionnaire:
- Clarifies client goals, expectations, and content needs
- Saves time in revisions and project delays
- Aligns business strategy with user experience
- Helps identify key features, brand tone, and competitive edge
- Builds client trust through professional onboarding
🎯 Whether you’re an agency or freelancer, it sets the tone for a smooth project and lasting partnership.
The Ultimate WordPress Design Questionnaire Guide
Grouped by Category
Business & Brand Discovery
- What is your business or organization about?
- Who is your target audience?
- What makes your business different from competitors?
- What are the short-term and long-term goals of this website?
- Do you have an existing logo and brand guidelines?
Current Website (If Applicable)
- Do you currently have a website? If so, what’s the URL?
- What’s working well with your current site?
- What isn’t working or needs improvement?
- Do you know what platform your current site is built on (WordPress, Wix, etc.)?
Design Style & Visual Direction
- Do you have a color palette or preferred design style?
- Are there websites you admire? What do you like about them?
- What feeling or message should the website convey to visitors?
- Do you have brand photos, icons, or stock image preferences?
Site Features & Functionality
- What core pages do you need?
- Will you be selling products or accepting payments online?
- Do you need any special features?
- Should the site integrate with any third-party tools?
- Do you need user accounts or member-only content?
Content & SEO Strategy
- Do you already have written content?
- Do you want us to help with SEO setup or keyword research?
- Are there specific keywords important to your business?
- Do you have testimonials or case studies to include?
Technical & Logistics
- Do you already have a domain and hosting?
- Will we need to migrate content?
- Who will maintain the site after launch?
- Do you need training or documentation?
Budget, Timeline & Communication
- What is your ideal launch date?
- What is your estimated budget?
- Who will be the main point of contact?
- How would you prefer to communicate?
How to Use This Questionnaire Effectively
Tips from WP Support Lab:
- Deliver it via a branded, easy-to-use form (Typeform or Google Forms)
- Review answers before your first discovery call
- Highlight areas where you can add unexpected value
- Customize based on the client’s industry or needs
… We include this process in all custom WordPress Design & Optimization Services, helping clients clarify what they need before design begins.
Final Thoughts
Great Design Starts with Great Questions
Design is more than aesthetics. It’s about solving problems and delivering results.
By using a structured WordPress Design Questionnaire, you set yourself (and your client) up for a smoother project, better collaboration, and measurable success.
👉 Need help with a high-performing, SEO-ready website? Talk to our team and let’s build something extraordinary.
